E-waste is the rising tide.
Small e-waste
is the tsunami.
2022 · SMALL DEVICES: 20.4 Mt · ONLY 12% RECYCLED
2030 · 82 MtALL E-WASTE, PROJECTED
Electronic waste
Definition: Contains microchip, is powered by cord or battery
Impacts Environment & Health
↑ Attention & lack of agency → climate anxiety = inaction
Alex, 10
Alex wants a better future.
But he cannot see how one small action can make a difference.
Why play
Agency of Play
Actmake a real choice
Seeget instant feedback
Retryfail safely
Masterbuild confidence
Results
Testing changed the game.
- Fun before the messageThe sorting challenge worked even without environmental interest.
- Failure became visibleAn unclear water fail state was exposed and redesigned.
- Concept became productWhiteboard, paper, digital mock-up and native build.
- Playable across devicesVerified on iPhone, iPadOS and Android.









The game
Time Wasted!
Objects fall. Choices reshape the world.
Tappop the battery
Swiperecycle or trash
Seeimpact on nature
Native · offline · no ads · no accounts · no data collection
Competition
Learning × Onboarding
Junkyard Builder · Timberborn
Simulation & strategy games
Low onboarding
High onboarding
Learning
Candy Crush
Loddlenaut
Grow Recycling
School lesson
Junkyard Builder
Recycling Center Sim
Timberborn
Time Wasted!
Qualitative positioning, not measured scores. Current official descriptions reviewed 13 August 2026.
After playing
But Alex already knows where your phone will end up.
Because…
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